How do you link a Google Ads account to Hotels Connect?
You link a Google Ads account to Hotels Connect by requesting the connection from Google Ads, using the Hotels Connect Hotel Center account ID. Google documents that path as "Link from Google Ads" in Product Linking: Link Hotel Center and Google Ads. After Hotels Connect approves the request, you can manage ads for your hotel.
The Hotel Center account ID is on your Hotels Connect dashboard after you sign in. The same screen shows the partner key for that account. If you do not have a login yet, email [email protected] and ask for the Hotel Center account ID.
What do you need before you send the request?
You need administrative access to a Google Ads account in Expert Mode, and the Hotels Connect Hotel Center account ID. Google's linking article states the Expert Mode requirement. Use the Google Ads account that will pay for the ads.
- Google Ads admin access — the account must be in Expert Mode.
- Hotel Center account ID — copy it from the Hotels Connect dashboard, or ask for it by email.
- A Hotels Connect feed — rates for the property are already going to Hotel Center. The Ads link uses that feed. What Google Hotel Center is explains the feed itself.
How do you request the link in Google Ads?
In Google Ads, open Data manager, choose Google Hotel Center, paste the Hotels Connect Hotel Center account ID, and send the request. These steps follow Google's "Link from Google Ads" instructions.
- Open Data manager — in Google Ads, click the Tools icon, then Data manager.
- Choose Google Hotel Center — under Featured products, click Google Hotel Center, then Proceed. If a Hotel Center account is already linked, click Manage & link, then the plus button.
- Enter the account ID — paste the Hotels Connect Hotel Center account ID and click Send.
- Wait for approval — Hotels Connect reviews the request and approves it for your property.
Google says the link can take up to 72 hours to become available in Google Ads after it is approved.
What does Hotels Connect approve?
Hotels Connect approves the link for your hotel only. The Hotels Connect Hotel Center account holds rates for many properties. On the review screen Google offers "Only some properties". Hotels Connect selects that option and includes your hotel ID, so the Google Ads account can advertise that property. Your budget, bids and payment method stay in your Google Ads account.
Other hotels on the same Hotel Center account stay outside that link. Their campaigns and bids stay in their own Google Ads accounts. Can independent hotels run Google Hotel Ads without a channel manager? separates the rate feed from the ads budget.
If the accounts are later unlinked, Google stops Hotel campaigns and Performance Max for travel goals campaigns that depend on that feed. Google Free Booking Links explained covers the organic placement, which continues from the Hotel Center feed.
To publish rates before you buy ads, join the Hotels Connect waitlist. General availability is 1 October 2026; waitlist members lock in 20% off the first year.
Questions people ask
How do I link my Google Ads account to Hotels Connect?
In Google Ads, open Tools, then Data manager, choose Google Hotel Center, and send a link request with the Hotels Connect Hotel Center account ID. That ID is on your dashboard after you sign in. Email [email protected] if you need it sent to you. Hotels Connect then approves the link for your property.
Where is the Hotels Connect Hotel Center account ID?
Sign in to Hotels Connect. The dashboard shows the Hotel Center account ID and the partner key. Email [email protected] if you need the account ID sent to you.
Will my Google Ads account advertise every hotel in Hotel Center?
Hotels Connect approves the link for your property only. Google Ads can run ads for that hotel. Your budget, bids and payment method stay in your Google Ads account.
Do Free Booking Links need this Google Ads link?
Free Booking Links use the Hotel Center feed and do not need a Google Ads link. The link is for paid Hotel campaigns and Performance Max for travel goals. Google bills that ad spend separately from the Hotels Connect subscription.