Journal · 10 guides
Hotels Connect blog
Guides for independent hotels on Google Hotel Center, Free Booking Links, and putting the direct rate on Google.
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Why must hotel rates on Google match the landing page?
Hotel rate parity on Google means the Free Booking Link price matches the booking-page price. Hotels Connect publishes that ARI feed from the hotel's own site so Google does not drop the link.
ReadHow long does it take for hotel rates to appear on Google?
Hotels Connect setup takes about five minutes. Google then has to ingest and match the ARI feed before rates appear. Hotels Connect does not set a Google display SLA.
ReadGoogle Hotels glossary for independent hotels
Plain-English definitions of ARI, Hotel Center, Free Booking Links, Hotel Ads, connectivity partners, channel managers and landing-page checks for independent hotels.
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